Description: 19,309 seat multi-purpose arena Teams: Denver Nuggets (NBA) Colorado Avalanche (NHL) Colorado Mammoth (NLL) Colorado Crush (AFL) Owner: Ascent Entertainment Group (in 1999) Architect: Populous CM/GC: Mortenson Construction Cost: $187,000,000 Status: Completed - October 1, 1999


Recognized by USA Today as the most fan friendly arena in the NBA, Pepsi Center has set an enduring standard for its high-energy seating bowl and intimacy between players and fans. The new home for the Denver Nuggets and Colorado Avalanche opened on schedule and under budget in October 1999 and transformed an abandoned railroad yard in Denver’s Central Platte Valley into a brilliant new entertainment destination hosting more than 250 events in its first year.

With its massive negative slope glass facade and marble interiors, no other arena compares in terms of value, especially considering its $115 million or $170/sf construction cost. A first ever asset backed financing was devised, which secured the entire project financing pledging specific and limited arena revenue streams allowed the teams to have completely unencumbered new income.


Tim Romani, President (Ascent Arena Company)
Art Aaron, Executive Vice President (Ascent Entertainment)
Marc Farha, Director of Construction and Operations (Ascent Arena Company)
Ron Sally, Vice President (Denver Nuggets)


The easiest $20 million you’ll make is the $20 million you don’t spend on your arena. If you want to optimize your chances of saving that money, call ICON Venue Group.

Gary Bettman

Commissioner, National Hockey League

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